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MArket Research for a Climate Service Observatory

Funding : Horizon2020
Keywords : climate, climate services
Dates : novembre 2016 – octobre 2018

MARCO is a two-years H2020 project that involves 11 partners from six countries across Europe. Coordinated by the European Climate-KIC, it gathers market research firms, climate scientists, climate services (CS) practitioners and innovation actors to provide detailed insight into the CS market in Europe. In addition to assessing this market, the project carry out case studies, forecast future user needs, assess market growth until 2030, unveil opportunities, raise awareness and connect service providers and users. Finally, the recommendations made by MARCO to policy-makers may enable the creation of an EU CS market observatory that will help monitor and evaluate the growth of the market.

With climate change a key driver in the productivity and variability of both the agricultural businesses, from the small holders to the industrial agri-brand, and forest businesses, from the individual forest owners to the transformation industry of harvested wood products (hwp), the potential for CS to support risk management and adaptation activities in the Forestry & Agricultural sectors is significant.

Hence a MARCO key study focus on these two sectors, and INRAE partnered with AgroParisTech in order to provide an analysis of the current and future potential demand for CS in the agriculture (focusing on wine-growing) and forestry sectors.

INRAE and AgroParisTech carried out a survey among wine and forest stakeholders. In addition, in order to assess the benefits of CS users in their decision-making process and, thus, the value of CS, they developed an economic model for the forest sector. In the wine growing sector, it appears that CS are mostly used to either solve a punctual crisis and/or to get short-term information about weather conditions, or to implement medium to long-term change (change in species/rootstock). In the forest sector, CS are mostly used as long-term information in order to study the response of the growth of a tree species and its mortality to climate change. Coupling species distribution models with climate projection models, allows to project the optimal species regarding climate conditions in the future.

For immediate short-term information, CS are mostly provided by weather forecasting services while long-term information comes from integrated modelling frameworks. The survey also reveals many shortcomings which can in turn be used as recommendations. First, it appears that stakeholders ask for better communication, more transparency in the tools used to provide CS, and a more “bottom-up” (practical) approach. A market opportunity would be to consider integrated solutions which could be provided by specific companies to combine climate or weather information with technical solutions to face their consequences. Indeed, data from Marco Deliverable 3.1 (MARCO Consortium, 2017a), shows a prevalence of public entities in the provision of CS for both the agriculture and forestry sectors use, while close-to business solutions (as advisory services and decision support tools) are mostly provided by small and medium enterprises. In addition, one huge opportunity for CS suppliers to the wine sector could be to project the geographic spreading of wines’ optimal growing locations due to future climate change.

The numerical results suggest that, depending on the intensity on the climate event, the discount rate and the age of the forest, the CS may be worth [0-3743] €/ha for a storm such as hurricane Klaus in 2009 and [0-6] €/ha for a heat-wave such as the 2003 heat-wave.

Within this context, potentials for commercial CS in these sectors may be important and could take the form of new enterprises specialized in advising forest managers and wine growers on the optimal forest rotation lengths, the type of species to plant or the adequate time to harvest.

Coordinator Climate KIC
Partners INRAE, AgroParisTech, Acclimatise, Danmarks Tekniske Universitet (DTU), FMI, Helmholtz-Zentrum Geesthacht (HZG), Joanneum Research, KMatrix, LGI, Smith, UnternehmerTUM-GmbH
AgroParisTech scientists Antonello Lobianco (UMR LEF)

More information
Website : http://marco-h2020.eu/about-marco/

"The MARCO project has received funding from the European Union’s Horizon 2020 Research and Innovation Program under Grant Agreement 730272."

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